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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Speeding Between the Gates
Read more about our agile stage-gate framework where multiple stakeholders and teams can launch an innovation without losing the initial intended promise, originality and ability to disrupt.
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The Courage to Grow: Learnings & Playbook for how to grow in inflationary times
Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.
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Global survey shows many are not comfortable talking about menopause
Gender gap in attitudes and knowledge about menopause is especially wide in the U.S.
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Whether dining out or dining at home, here’s what people want
As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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What the Future: Spending
Revisit our foresight webinar featuring new data and interviews with industry experts about the future of spending – and what that means for brands.
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.