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On Thanksgiving, Americans plan to stick to the classics
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
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Ipsos U.S. Hispanics: the future is here and it’s not acculturated
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
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Most Americans observe Veterans Day, hold veterans in high regard
Investigating how America feels about Veterans Day, how Americans are adapting their behavior in response to climate change, and whether Americans want to keep or jettison daylight savings time.
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Fewer consumers say they have changed their behavior due to climate concern than did before the pandemic
In-home behaviors top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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For Mobile Wallets, Restaurant Frustrations are an Opportunity
Brands should emphasize convenience in industries that are seeing long wait times for customers, particularly at restaurants.
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The Rewired Consumer - Tetra Pak Index 2021
The pandemic has forced people to rethink their priorities and behaviors as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.
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Concern about COVID casts a shadow over holiday planning
Even as cases continue to fall following the Delta surge, concern about COVID colors everything from how optimistic Americans are about returning to their pre-COVID lives to what people are gifting their friends and family this holiday season.
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Ipsos clients honored for research in advertising
Advertising Research Foundation highlights campaigns by STEGLUJAN/Merck, Stella Artois and Gardasil 9/Merck.
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Hope for the Holidays
Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.