Search
-
Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
-
TV Streaming Wars Post Covid: The Marketplace & New Entrants
Revisit our on demand webinar to hear fresh insights into the streaming landscape including brand perception, driver, and choice.
-
Affluent Consumers During Covid Part 2
Read part 2 of our article exploring how brands can fulfill pent up demand.
-
Affluent Consumers During Covid: Part 1
Read part 1 of our article exploring how brands can fulfill pent up demand.
-
What Americans want from companies after George Floyd’s death
Statements of support are the minimum for companies as they decide what to do in this moment.
-
Navigating Covid’s Impact on the Automotive Sector
Revisit highlights from our virtual summit featuring important insights for the automotive sector as we transition to the ‘new normal’.
-
Signals #6: Understanding the Coronavirus Crisis
Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold
-
Ipsos launches its new creative assessment solution – Creative|Spark on Ipsos.Digital Platform
Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.
-
More Important Now for Brands to Demonstrate Empathy amid the Coronavirus Pandemic
New PepsiCo Beverages North America-Ipsos poll shows that a brand's response to the pandemic will impact shopping intentions for more than half of Americans
-
Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.