TV Streaming Wars Post Covid: The Marketplace & New Entrants

Revisit our on demand webinar to hear fresh insights into the streaming landscape including brand perception, driver, and choice.

The author(s)

  • Andrea Marker SVP, Head of Content Strategy, Ipsos US, Media Development
  • Gregory Conlon Senior Vice President, Client Org
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As streaming entertainment has become an even greater part of our lives and shared experience during Covid, what does this mean for new OTT services coming into the market?

The streaming wars have long been discussed, perhaps ad nauseam, given the relative saturation of a few key services.  But 2020 was supposed to be the year that it kicked into overdrive, with such entrants as Disney+, Apple TV+, The Peacock, and HBO Max.

Then Covid-19 happened.

With people stuck inside and streaming more than ever before, what has this meant for the marketplace recently? Has the pandemic given these new entrants a reason to shine or is that still to be seen?

Join Senior Vice President and Head of Content + Platform Strategy Andrea Marker, and Vice President Greg Conlon as they make sense of current trends in the streaming space. View our on demand webinar to hear Andrea and Greg walk through the streaming landscape (from a brand perception, driver, and choice point of view) as it was in the past, where it currently stands, and where it will be in the future. Learn more about each key competitor, both new and old, and what they can do to grab share of market.

The author(s)

  • Andrea Marker SVP, Head of Content Strategy, Ipsos US, Media Development
  • Gregory Conlon Senior Vice President, Client Org

Media & Brand Communication