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Most Americans tip, and think they tip enough
One in four Americans believe they tip too much, while seven in ten believe they tip the right amount, according to the Ipsos Consumer Tracker.
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Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark
The latest NAMI/Ipsos poll finds that a bare majority of Americans say they don’t know when a situation is serious enough to contact the Lifeline
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Two in three Americans feel Biden should step aside
However, most feel both men are too old and the race for president remains tied, according to ABC News/Washington Post/Ipsos poll
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Oceana Offshore Drilling Survey
American voters support various policies aiming to protect the ocean and wildlife.
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Decoding Gen Alpha Beauty: Unlocking the Tween Market
Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.
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How Ipsos helped Intuit Mailchimp turn clustomers into customers
Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.
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Only Michelle Obama bests Trump as an alternative to Biden in 2024
The latest Reuters/Ipsos poll finds that about one-third of Democrats say Biden should drop out of the presidential race after the debate
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Biden lost the debate, but Trump didn't win
Following the first 2024 Presidential debate, fewer likely voters feel President Joe Biden is mentally and physically fit to be president, according to the findings of a new 538/Ipsos poll