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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/05/2020)
Trump’s approval rating remains low but stable; Biden continues to lead among registered voters
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Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
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Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
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[WEBINAR] Which Pandemic Behavior Changes Will Stick & Actions for Brands
It has become increasingly clear that we’re not going to flip a switch and revert back to normal once the COVID-19 health crisis is over. 2020 will leave an indelible impression on us all.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Americans are struggling amid a record-breaking economic contraction
A historic economic downturn is hurting some more than others as many people struggle to make ends meet as the government rolls back aid.
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As pandemic drags on, relationships are getting more serious
COVID-19 deepening some relationships, widespread “pandemic separations” unlikely
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Most Americans support single, national strategy to combat COVID-19
New NPR/Ipsos poll: Majority see the U.S. doing worse than the rest of the world, support stronger government role
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Small businesses preparing for COVID-19 resurgence
New Ipsos/MetLife/U.S. Chamber of Commerce poll: Small businesses cautiously optimistic about the future amid second wave concerns
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How the pandemic has fallen most heavily on Americans of color
The pandemic’s disproportionate effect on Black and Hispanic Americans is fueled by and exacerbating underlying racial inequities.