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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.
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How brands can use context to cut through chaos and connect with customers
New chapter in Ipsos’ Insights to Activate series explains how creativity, empathy, and understanding can help brands connect with customers in chaotic times.
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[LinkedIn Live] Ipsos’ Customer Perspective: The Experience Beyond the Product
Join us for a deep dive into the world of Customer Experience.
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Air conditioning: yet another thing impacting our budgets
The latest Ipsos Consumer Tracker details Americans’ use of air conditioning (and how they feel about its costs).
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[RECORDING] EQUALITY LOUNGE @ Cannes Lions
Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
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Creativity
Business relies on creativity and innovation to serve customers and compete. Here’s how artificial intelligence is changing both ends of that equation.
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How the AI revolution will reshape the ways we create, work and play
Will AI empower artists, or lead us to a more derivative future? What’s certain is that it will change the ways people think, relate, and create, says What the Future editor Matt Carmichael.
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Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.
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How AI could make platforms more inclusive for everyone
Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.
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What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.