Shifts: Creativity democratized, globalized and immersive
A more globalized world with more immersive media would bring change to domestic life, the commercial sphere, and everything in between. Ipsos Strategy3’s Trevor Sudano explains.
Creative revolution: The democratization of creative tools is revolutionizing the landscape of creativity. Affordable and accessible software for design, video editing, music production and more are empowering individuals to express their creativity without requiring professional training or expensive equipment.
Online platforms and social media provide a stage for showcasing and sharing these creations. Open-source resources and collaborative tools not only enable learning and skill development, but also foster a sense of community and collective creativity. However, this shift also challenges traditional notions of authorship and IP, requiring new perspectives on copyright and compensation.
Globalized culture: While the U.S.’ main export has traditionally been culture, recently there’s been a rise in creative communities across the globe influencing and driving creativity. From blockbuster shows and movies from South Korea, anime and gaming from Japan, or reggaetón from Latin America, these communities, facilitated by digital platforms, are influencing creativity across the globe.
Bringing together diverse individuals who can share ideas, collaborate and inspire one another is fostering a rich exchange of creative perspectives and changing our expectations and norms across creative industries. Though it is important to approach this space respectfully to avoid accusations of cultural appropriation.
Immersive technology: The advent of augmented reality (AR), virtual reality (VR) and mixed reality (MR) technologies has changed our expectations of creative experiences.
These immersive technologies offer new mediums for creative expression, allowing artists to design in three-dimensional spaces, create interactive experiences, and transcend physical limitations. By turning passive viewers into active participants, this can deepen emotional engagement and create more powerful and memorable experiences. Additionally, AR/VR/MR could further enhance collaboration globally, allowing creators to work together in virtual spaces, irrespective of geographical distances.
| ← Read previous How the AI revolution will reshape the ways we create, work and play | Read next → |