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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.
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Tips For Making Sales Associates Essential to Shoppers
We share research insight into retail sales associates and how customers perceive their usefulness.
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Negative perspectives on experience at hospitals increase 10 points from Q1
The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
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How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
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What’s keeping us from making our food supply chain better?
How will the supply chain evolve to address the tensions between our ‘on-demand’ economy and conflicting desire for sustainability, for locally-pro¬duced, but also cheap and accessible food? Ipsos interviews Marina Mayer, editor-in-chief of both Food Logistics and Supply & Demand Chain Executive magazines, on where she thinks the supply chain is headed.
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How will delivery drive food convenience in the future?
Restaurant chains to grocers are investing in delivery-only ghost kitchens and other technology to make getting food even more convenient. Ipsos interviews Wendy’s Chief Information Officer Kevin Vasconi on what that means for the future of restaurants
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Texans want their next governor to prioritize immigration and COVID-19
The two most important traits for Texas’ next governor are “shares your values” (94% of registered voters say that’s important) and “has managerial experience” (important for 90% of registered voters).
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.