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Majority of Americans oppose ending birthright citizenship
NPR/Ipsos poll also finds conflicting views on whether constitutional rights should be granted to immigrants without legal status
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Mental Health Support for Black Families Study
Steve Fund/Child Mind Institute/Morgan Stanley Alliance for Children’s Mental Health survey explores issues faced by Black families and youth struggling with mental health concerns
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Privacy is important to Americans. Here's the data they're worried about.
Two in three Americans, across party lines, believe the government collects too much data about them, according to new data from the Ipsos Consumer Tracker.
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Our food habits haven’t changed since 2023
Despite the discussion around processed foods in the Make America Healthy Again campaign, there’s been a slight dip in people saying they try to limit the amount of processed foods they eat, from 63% in 2023 down to 59% in 2025, according to the Ipsos Consumer Tracker.
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When it comes to buying products, price wins
Most Americans (57%) say that they don’t really care about brands, they just buy things they need, according to new data from the Ipsos Consumer Tracker.
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The anticipatory friction behind the vibe shift on Trump
Five charts on President Donald Trump’s approval rating, uncertainty, and the anticipatory friction behind it all
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Restaurant Association Show
Join us at the 2025 National Restaurant Association Show to hear actionable insights and best practices for leveraging beverage options to enhance digital menus and maximize your restaurant's potential in the fast-evolving digital landscape.
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Discover Ipsos’ KnowledgePanel: The Gold Standard in Online Research Panels
Leaders are scrambling to understand what the social and political shifts in the U.S. mean for their organizations. Ipsos’ KnowledgePanel delivers the data they need to make confident decisions in the New America.