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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Coronavirus has disrupted how we buy food. How brands and retailers can keep customers coming back
The coronavirus pandemic has disrupted food shopping and retailers are scrambling to improve their online and in-store models.
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The role brands can play in keeping us safe and protecting the recovery
Brands find themselves in a unique place in the coronavirus: able to potentially set public health policy for the good of public, and, economic health.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.
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Social distancing and mask use follow contours of the 2016 election
Opinions and ways people are responding to the coronavirus are fixed along partisan lines.
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New Study from Ipsos Shows 82% of Consumers Concerned that Relaxed Health & Safety Protocols at Brick-and-Mortar Retail will Lead to COVID-19 Resurgence
Ipsos Mystery Shoppers gearing up to conduct thousands of in-store visits at retailers across the U.S. — from Trader Joe’s to Walmart and 7-Eleven to Taco Bell — to gauge which brands are successfully implementing health and safety measures and which ones are not.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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Ipsos Launches Audit Service to Help Workplaces Reopen Post-Lockdown
Ipsos’ Workplace Health & Safety Compliance Audits help companies meet new safety regulations and alleviate employee health concerns.
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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
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[WEBINAR] Does your online shopping experience deliver?
Covid-19 has changed the way Americans are doing business including healthcare, socializing and even grocery shopping.