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ARF David Ogilvy Awards 2020
The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.
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Ipsos Update - August 2020
Welcome to August’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month includes features on food, beauty, premium brands, the role of media today and virtual healthcare.
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Americans are struggling amid a record-breaking economic contraction
A historic economic downturn is hurting some more than others as many people struggle to make ends meet as the government rolls back aid.
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Coronavirus has disrupted how we buy food. How brands and retailers can keep customers coming back
The coronavirus pandemic has disrupted food shopping and retailers are scrambling to improve their online and in-store models.
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There’s bipartisan support for pandemic relief, but can the federal government roll it out in time?
Americans support expanding pandemic relief as people and small businesses are still struggling.
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Does Your Online Shopping Experience Deliver?
View our on demand webinar to hear the results of our study using Ipsos’ proprietary UX Score metric to evaluate purchasing.
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Looking for an escape: Younger people more likely to say entertainment costs rose since COVID-19
A quarter of people globally say they’re spending more on electronics, books and movies.
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New Study from Ipsos Shows 82% of Consumers Concerned that Relaxed Health & Safety Protocols at Brick-and-Mortar Retail will Lead to COVID-19 Resurgence
Ipsos Mystery Shoppers gearing up to conduct thousands of in-store visits at retailers across the U.S. — from Trader Joe’s to Walmart and 7-Eleven to Taco Bell — to gauge which brands are successfully implementing health and safety measures and which ones are not.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.