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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.
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Will virtual spaces be safe places to express our identities?
Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.
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Will we have different identities in virtual spaces?
In virtual spaces we are able to craft digital representations of ourselves as avatars. But will we want to make an avatar for every platform we use? Timmu Tõke founded Ready Player Me to create an avatar engine meant to be portable across platforms.
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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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Ipsos appoints Whitney Krause James as service line President, Ipsos U.S.
Ipsos, the world-leading research and insights organization, has appointed Whitney Krause James as a President of the US organization, where she will lead several lines of business.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
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How financial companies can build on the trust they gained during the pandemic
We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.
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When it comes to omnichannel, auto customers are ready for disruption
Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.