Search
-
How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
-
Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation
-
THE QUIRK’S EVENT 2024: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
-
Future Jobs to Be Done
In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.
-
Americans have mixed feelings about automation in the workforce
The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.
-
How companies can mine technology for the energy transition
Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.
-
How we can keep small manufacturing “Made in the USA”
Buying American-made isn’t just about sustainability — it’s an opportunity to invest in quality and community, says Rob McMillan, founder of the direct-to-consumer clothing brand Dearborn Denim.
-
Why Americans’ attitudes on globalization are in flux
In the information age, consumers have an unprecedented degree of insight on what they buy and how it’s made. That raises the stakes for manufacturers, says Jennifer Bender, associate partner at Ipsos Strategy3.
-
How to align ESG with what matters most to Americans
Ipsos’ Trent Ross explains where Americans’ ESG priorities lie — and why brands and businesses should be paying attention.
-
How AI, geopolitics, and sustainability are changing how we make things
From whom and where to what and how, manufacturing is at an inflection point. What the Future Editor Matt Carmichael looks at the forces shaping the future of manufacturing, from labor to logistics to brand loyalty.