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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting
Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
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57% globally think their country is not doing enough to meet its infrastructure needs
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement.
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Americans split on likelihood to receive new COVID-19 booster
Democrats, older Americans, and the college-educated are especially likely to report plans to get the updated booster
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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How the ways we respond to climate change could lead to conflict
Joshua Busby, author of “States and Nature: The Effects of Climate Change on Security” and non-resident fellow at The Chicago Council on Global Affairs, discusses the geopolitical risks of a changing climate.
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Why the satisfaction gap in Veteran and private healthcare calls for change
Ipsos research indicates that Veterans’ satisfaction with the healthcare and benefits they receive from the VA outperforms the general public’s sentiments. Ipsos’ Sarah Saxton explains what this means for providers.
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How veteran healthcare will shape private healthcare and vice versa
The innovations developed to care for Veterans often shapes healthcare at large. Amanda Lienau, Ph.D, director of Open Innovation at the Veterans Health Administration discusses how Veteran care will evolve as the nature of defense changes.
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.
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How improving tech literacy among policymakers would strengthen security
With defense technology advancing rapidly, policies need to catch up and decision-makers need more education to take advantage of the technology, says Jake Sotiriadis, director of the Center for Futures Intelligence at National Intelligence University.