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Music
Technology will influence music's future, but the old and new will mix. In What the Future: Music, we explore how brands and fans connect through music as AI, streaming, virtual avatars and the metaverse take hold in a new music culture.
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Why humans still have a place in music discovery
In the age of algorithms, humans are still relevant as a source of music discovery. KEXP DJ John Richards explains why human-spun programming is key to his station’s ongoing success.
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Virtual music is testing the limits of human connection
Metaverse artist Sami Tauber, aka VNCCII, says it will be some time before artificial intelligence breaks its own repetitive patterns and behaviors and creates music we’ll want to listen to. Here’s why she says we should accept it when it does.
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Why sponsors are nurturing emerging talent — and big names
Music sponsorship traditionally focused on hitmakers and household names. But as PepsiCo seeks what’s next in music marketing, that increasingly means connecting with fans by mentoring up-and-coming talent, says PepsiCo’s Catherine Carter.
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How virtual technology will redefine music shows
Most people think that virtual concerts won’t be as engaging as real ones. But Industrial Light & Magic’s Ben Morris says that’s all about to change.
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How virtual and in-person concerts can coexist
Marisol Segal, head of digital partnerships at AEG Presents, explains why streaming and virtual concerts will exist in harmony with in-person live music.
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What happens when artists give fans creative license
Glass Animals lead singer Dave Bayley realized that creativity and creating were keeping him sane during the pandemic. He explains why that led him to open-source sound clips, album artwork and more, and let fans freely create and share their work.
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[WEBINAR] What the Future: Music
Tech is influencing music in myriad ways, from how artists create it, to how fans discover it, to how we view performances live – or virtually. And yet what’s not changing is the vital role it plays in our lives, from entertainment to mental health.
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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The New Luxury Consumer: Innovation, Inclusion and Insights
Revisit our on demand webinar to hear more about today’s new luxury consumer and what's driving industry change.