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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Trump's Comeback is Complete
Economic anxieties and systemic discontent help pave the way to historic victory
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Latest U.S. opinion polls archive
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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[WEBINAR] B2B 2025 Buyer Journey Trends
If you are in B2B sales or marketing this will be a must-watch session to learn from your peers and get data for your 2025 go-to-market roadmap.
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Where Americans stand on healthcare heading into Trump’s second term
Below are five charts on how Americans feel about the state of U.S. healthcare, Trump’s health-related cabinet picks, and some of the key policies his nominees want to implement
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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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U.S. Biosimilars: Greater Access and New Commercial Models
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.