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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
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Insights For Pharma: Helping ‘Challenger’ Brands Win
Discover tips for how a “challenger” brand can make a mark, and ultimately win at launch...
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Americans are reuniting at Thanksgiving this year
Half of Americans have plans with those outside their immediate household this holiday, a reversal from 2020’s first pandemic holiday
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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U.S. consumer confidence up slightly this week
Yet Americans remain less optimistic than they were before the pandemic
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America the Uncertain: November Briefing Highlights
Key highlights from November’s America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Who is most informed about COVID?
This week we investigate vaccine and COVID knowledge, schools and the pandemic, climate change, the Build Back Better bill, personal finances and gun ownership.
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Global Trends 2021: Aftershocks and continuity
Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues.
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Ipsos Update - November 2021
Our monthly round-up of research and thinking from Ipsos around the world includes new global reports on the topics of health, trustworthiness, and infrastructure. Also discover the latest white papers on empathy, insights, and retail trends.
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Americans not yet sold on Build Back Better
New ABC News-Ipsos poll finds Biden’s standing with the Americans public remains weakened