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Overall consumer confidence index stability obscures increasing gap in optimism across different groups of Americans
Rural and retired Americans’ economic sentiment lower now than in the pandemic’s lockdown days
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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The rich are getting richer – but low-income Americans are actually getting poorer
Despite talk of the Great Resignation, many people whose income increased got a raise or took an additional job
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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The Inside Track: 2022 Midterm Elections April Highlights
Key highlights from April’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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TECHQUITY: Supporting an equitable future for health in the digital era
Revisit our on demand webinar to hear Ipsos healthcare experts and guest panelists discuss industry research and the importance of health technology equity.
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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Drop in U.S. consumer sentiment erases recent gains
Purchasing and investment confidence show the most marked declines