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Managing Brand Saliency and Perceived Value Amidst Covid-19
We offer 3 reasons why brand managers must adapt their strategy to align with the new drivers of perceived value and fence off competition from private labels.
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Building Blocks of Corporate Trust During the Crisis
Read why delivering on basic needs is most likely to yield positive reputational impact and long-term goodwill from customers and other stakeholders.
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Retail Consumer Confidence During Coronavirus & Beyond
Read our paper for tips on how to build consumer confidence in retail during Coronavirus and beyond.
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COVID-19 bolsters trust in tech brands
Discover why, post Covid-19, tech brands should maintain an understanding of users changing needs, closely monitor attitude and brand sentiment and capitalize on new behavior.
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Me and We: How brands can innovate for good
We are no longer simply looking out for ourselves; we’re looking out for our communities, our cities, our country, our world. Read how brands can innovate for good in a world of uncertainty.
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Anger Grows as Americans Become Acclimated to the ‘New Normal’
Conversations reflect renewed focus on preparation and preventative actions
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Fears of Unemployment Caused by COVID-19 Impact U.S. Consumer Spending This Week
49% of consumers state they are spending less and negative sentiment is on the rise
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Amidst COVID-19, how can brands help with self-care and healthcare
Our latest US Online Community study reveals how consumers are seeking ways to feel better amid the throes of the coronavirus pandemic.