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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?
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Americans want the government to shop domestically, no matter the price
Americans agree the U.S. government should buy U.S.-made products even if they are more expensive but don’t necessarily hold themselves to the same standard.
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The COVID Mental Health Crisis: The Transformative Role of Digital
Continued integration of innovative DTx solutions is required to meet the surging demand for mental health services expected over the next decade. We detail the path forward.
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Making the most of our regrets
What we can we learn from regrets? For the market researcher, regret is an important construct that can enhance our understanding of decision-making and consumer behavior.
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Electric Vehicles: Do Consumers Want Them?
Biden’s push for electric vehicles makes environmental sense, but Americans wants the cars to meet their needs.
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A year into the pandemic, here’s what food brands need to know
Read tips and new research about how the COVID pandemic is affecting consumers and what to do next.
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Why home financing needs innovation beyond the pricing game
All things financial are getting faster, digital and almost invisible. The friction between shopping for things and paying for them has virtually disappeared.
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[VIRTUAL SUMMIT] The race to reshape retail in a period of mass disruption
Join Ipsos and our stellar clients for Ipsos’ third virtual summit as we focus in on retail and buying.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations