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Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability
At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.
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Consumers want brands to help them reduce their waste
New Ipsos “What the Future” survey finds consumers believe companies should take responsibility for making their products sustainable
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[RECORDING] How do I communicate the benefits of Social Intelligence
As an industry, we are aware of several problems plaguing social intelligence:
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Cracking the Code for Voice Commerce
Read about the barriers to adoption for V-Comm and how consumer-centric solutions can help overcome these challenges.
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Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.