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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Corporate Researchers Conference 2023
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.
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How America Pays for College 2023
The new Sallie Mae/Ipsos report reveals that families spent more on college in academic year 2022-2023, with out-of-pocket contributions covering half of education costs
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Reuters/Ipsos Survey: Perceptions of the economy impact Biden's approval and chances in 2024
In a hypothetical 2024 match-up between Biden and Trump, the race is too close to call.
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How companies make ESG a competitive advantage
New Ipsos research provides a guide to mapping the ESG landscape, understanding the risks involved and finding ways to lead on ESG.
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Americans divided on January 6th indictment, in line with other criminal cases against Trump
New ABC News/Ipsos polling finds many view the January 6th charges as serious
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Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support
Most Americans have largely made up their minds about whether the former president is guilty or innocent
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Future Jobs to Be Done – Intelligence
Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.