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How Inflation is Changing Consumer Behavior
We share data exploring ways consumers are changing their buying decisions as inflation soars.
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America's retreat
Over half believe that the end of the virus is more than a year away or is never happening.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Economic outlooks among women in NYC
New poll on behalf of AAUW examines how some women in NYC feel financially insecure – and not just because of the pandemic
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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A Year in Review - 2021
What did we learn about public attitudes and behaviors? What did our research tell us about the events of the year? And how did our outlook shift?
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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[WEBINAR] Advance or Retreat – Will Affluent Americans be Bullish in 2022?
Inflation, market volatility, and midterm elections – how will Affluent American consumers react to these in the coming months?