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How are the futures of fantasy sports and betting linked?
Fantasy sports have been around for ages in various formats and are entering a new era in the advent of legalized sports betting.
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How can brands help solve the chicken/egg dilemma in women’s sports coverage?
This is a glaring miss for viewers and brands as fanbases are built on publicity.
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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Cliff’s Take: COVID takes a bite out of Biden’s approval ratings
Can vaccine mandates turn the tide?
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2021 Holiday Shopping Expectations
Despite the continued uncertainty, our data reveals why retailers have reason to believe the 2021 holiday shopping season will be better than ever.
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Trust in research
Read our latest paper with insights about fostering trust, advocacy and motivation among research participants.
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Over two-thirds of Americans support resettling Afghan allies in the United States
NPR/Ipsos poll finds that most Americans are in favor of admitting certain groups of Afghans into the United States but are not as willing to welcome people fleeing violence from other areas of the world
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Pharma utilization and cost management for self-funded employers
Listen in to hear healthcare research insights to drive pricing and market access strategies for the pharma sector.