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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Darker outlook on economy and spending heading into the holidays
Partisan sentiment tempered by election and pandemic
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Fewer Global Citizens Believe China Will Have Positive Influence on World Affairs in Coming Decade
Ipsos Polling for Halifax Security Forum Reveals Just 42% Believe China Will have a Positive Impact, down 11 Points Since Last Year
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.
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Social Cohesion is under assault globally
Ipsos research finds that almost twice as many global citizens are “weak” than “solid” in their sense of social cohesion
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Change is Constant: Understanding Users is Key to Staying Relevant
Revisit our recorded webinar to hear the results of our user experience study of online dating apps - a case study for website user design.
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Americans Re-engaging With Their Physicians and Undergoing Tests
The Beryl Institute-Ipsos PX Pulse Finds Consumers are More Comfortable Seeking Care This Quarter Than Last