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For Book Buyers, What's Old Is New Again
Discount Hungry U.S. Consumers Spent More Than $530 million On Used Books During 2002, Ipsos BookTrends Reveals
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Optimism Wanes After War In Iraq; Ipsos CASH Index Returns To Downward Trend Of Pre-War Period
Concerns About Personal Finances And The Future State Of Local Economies Drive Drop Throughout Month Of May
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DTC Ads for Prescription Drugs are Proving Their Worth
Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174
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Rise In Consumer Confidence Ends As Ipsos CASH Index Holds Steady
Concerns About The Current And Future State Of Local Economies And Personal Finances Combine To Stall Further Gains
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Ipsos CASH Index Gains For Record Third Time In A Row
As The Situation In Iraq Shifts From War To Reconstruction, Optimism About Local Economies Continues To Grow; Even The Partisan Gap In Consumer Confidence Is Narrowing
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Leading Survey-Based Marketing Research Group Launches New U.S. Company
Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie