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Americans love dairy milk for its taste, nutrition, and affordability
New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.
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Parents’ Perspective on Back-to-School Shopping
In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
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The Science of Storytelling
Discover the biological underpinnings that explain how stories affect us, and why they are imperative for your ads’ success.
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Why Window Shopping Now Takes Place on Mobile Phones
It's a thing, whether summer, winter, back-to-school, or holiday shopping.
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Race Relations Poll in Partnership with UVA Center for Politics, via Reuters/Ipsos
Over half of Americans believe that race relations have worsened since President Trump took office.
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Reuters/Ipsos Data: Core Political (08/08/2018)
President Trump's approval rating remains steady. Democrats narrowly lead the congressional generic ballot.
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Digital & Content Marketing Summit
Join Ipsos’ Menaka Gopinath for insights into Exploring the Science Behind Social Engagement. Social media engagement and ad revenue have been up for years, but what’s really at play once we move past technology, targeting and the sheer scale of it all?
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[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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What Worries the US: July 2018
Concern about healthcare in the US is the principal worry for Americans, closely followed by immigration.