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Where influential top earners favor experiences over spending
Would you rather hit the mall or the beach? Ipsos Global Influentials’ Ashley Henry explains how high earners around the world weigh experiences versus retail.
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Why Gen Z holds the key to future travel spending growth
Is Gen Z’s heightened interest in travel a short-term spike or a lasting shift? The answer will matter for brands and businesses across a range of industries, says Michael Nevski, director of global insights at Visa.
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Why all brands need to care about a financial services revolution
Credit cards rewards have a strong influence on how Americans finance their leisure time. That means regulatory shifts could affect just about every business that processes transactions, says Ipsos’ Rhett Skelton.
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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.
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How experimental art is reaching young audiences in new ways
New polling from Ipsos suggests that young audiences are particularly interested in multimedia art. Ipsos’ Annaleise Azvedo Lohr explains why that matters.
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How digital venues are reshaping the way we experience arts and culture
What makes a museum a museum — and what makes a museum matter? WNDR’s Chris Freeman envisions a future of multisensory exhibits that continually evolve to inspire awe.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Most Americans support Biden leaving the race, Democrats rally behind Harris
Harris and Vance see a jump in favorability numbers from last week, Trump and Biden remain flat
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Majority of Democrats, Americans overall want Biden to step aside
ABC News/Ipsos poll: More Democrats would be satisfied with Vice President Harris as the nominee compared to President Biden
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Consumer confidence nudges up
Below are five charts on where Americans stand on the economy, who’s still hurting, and how this may affect the presidential race