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World Economic Forum Discussion: Our Age of Uncertainty
Recent presentation around consumer concerns.
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Global Attitudes About the FIFA World Cup
New Ipsos Global Advisor poll on attitudes toward the World Cup, across 28 countries
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The drivers of place reputation: What makes a great place to visit, live, and invest?
Amazon’s search for an additional headquarters city has suddenly made economic development a headline-grabbing topic. So what really drives business decisions in terms of where to invest? And how does that differ from the decisions people and families make each day in terms of where to vacation, or where to live?
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Reuters/Ipsos Data: Core Political (06/06/2018)
38% of Americans approve of President Trump’s job performance as immigration tops the list of concerns for Republicans.
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Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector
At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
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Customer Experience and Behavioral Science — A Moment of Truth
Behavioral science experimentation has become increasingly widespread over the past few years, but there still exists a void between academia and industry. Is your business leveraging these advanced insights?
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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[EVENT] AMA Marketing + Public Policy Conference
Join Ipsos’ Katie Ziemer who will be presenting at the AMA’s annual Marketing and Public Policy Conference – an event featuring a broad range of sessions highlighting the intersection where marketing and public policy meet.