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U.S. consumer confidence holds stable after recent declines
Americans in a holding pattern as more is uncovered about the Omicron variant
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Many Latino Americans believe the Democratic and Republican parties take them for granted
New Axios-Ipsos poll in partnership with Telemundo finds differing views, based on country of origin and generation, when it comes to key issues such as abortion and perceptions of the Democratic and Republican parties
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[KEYS WEBINAR RECORDING] Making Sense of 2021
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow. Our focus is on bringing together new perspectives, based on real-life experiences and insights grounded in research.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Small business owners increasingly optimistic about investing in their business in 2022
Despite higher expectations for the coming year, the MetLife/U.S. Chamber of Commerce Small Business Index shows small businesses continue to face challenges in the present, specifically regarding inflation and supply chain disruptions
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Most Americans believe political hostility and divisiveness between ordinary Americans is a serious problem
New Public Agenda/USA Today/Ipsos poll explores the extent of political divisiveness and hostility in the U.S. today
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A World in Limbo: What to Expect in 2022
Our latest Thought Starter takes a look at the past year and how people feel about its progress – and its setbacks.
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What can grocers learn about keeping relevant amid supply chain uncertainty?
Stores are having a hard time keeping items in stock. But to what degree are shoppers noticing and how forgiving are they? Ipsos shares research insights and tips for grocers to stay relevant with shoppers
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How will the hybridization of grocery shopping evolve?
To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
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How will delivery drive food convenience in the future?
Restaurant chains to grocers are investing in delivery-only ghost kitchens and other technology to make getting food even more convenient. Ipsos interviews Wendy’s Chief Information Officer Kevin Vasconi on what that means for the future of restaurants