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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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Ipsos/NPR poll: Majority of Americans support policies aimed to keep guns out of hands of dangerous individuals
Alternate solutions, namely arming teachers, not seen as a viable path forward
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Embracing Social Purpose
With an evidence-based approach to defining social-purpose, businesses can rally stakeholders behind a meaningful corporate mission, and increase competitive advantage via an authentic, credible, and effective corporate citizenship program.
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The Story Behind the Story
People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.
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Parents in the U.S. Are Optimistic About Their Financial Situation for 2018, With Nearly Six in Ten Expecting it to Improve
Seven in Ten Say They Will Reduce Debt and/or Save More, While More Than Half Believe They Will Be in Better Financial Shape for Retirement
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The Reputation Council Report 2017
What does it all mean? Communications leaders from across 22 countries respond to an increasingly fractured communications landscape.