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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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What to know going into the first GOP primary debate
In the five charts below, we consider the state of the GOP primary race, Trump’s weight in the media, and who these debates could help.
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New American Dynasties: Inside the World of Affluent Asian Americans
Revisit our recorded webinar exploring the similarities and differences among Affluent Asian Americans and how marketers can best connect with them.
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ARF David Ogilvy Awards & Creative Effectiveness 2023
The Advertising Research Foundation David Ogilvy Awards are the premier competition to honor the best-in-class insight- and data driven advertising campaigns.
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Fourth Trump indictment does little to change public opinion
New ABC News/Ipsos polling finds Georgia indictment attitudes, like others, diverge significantly along partisan lines
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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Turning Browsers into Buyers: Unlock the potential of retail sales associates
Listen in as we share insights for developing in-store and online operational and experiential measures that identify best practices and minimize gaps in execution.
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Reuters/Ipsos Survey: Perceptions of the economy impact Biden's approval and chances in 2024
In a hypothetical 2024 match-up between Biden and Trump, the race is too close to call.
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Americans divided on January 6th indictment, in line with other criminal cases against Trump
New ABC News/Ipsos polling finds many view the January 6th charges as serious