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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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Mobility
Are people ready for the autonomous-vehicle future? We imagine the lifestyle changes that could emerge from AVs and the coming car-culture clash as noticeable divides about acceptance of autonomous vehicles break along political lines.
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Americans still aren’t comfortable riding with other people
People are getting more comfortable shopping and hanging out as the delta surge dissipates, but transit, ridesharing and planes still make them uncomfortable.
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[WEBINAR] Are We Ready to Share Again?
Join us for a complimentary webinar as Ipsos’ Frank Forkin (President, Automotive Client Organization), John Kiser (SVP of Automotive & Mobility), and Mike VanNieuwkuyk (SVP of Automotive Advisory) share the latest findings from our 2021 Module 3 Mobility Navigator focused on Shared Mobility.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Interest in electric vehicles has tripled. How can automakers take advantage?
More than a third of U.S. consumers are now considering an EV, according to new Ipsos data
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Ipsos Study Finds Dealers Not Ready for Influx of EV Curious Shoppers
US Market Electric Vehicle Boom Requires Dealers to Improve their EV Knowledge and Sales Process