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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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Will better representation on TV drive more viewers in mainstream content?
The protests in the latter half of 2020 stirred a renewed relevance about the lack of diverse representation and equity in society, including on television. As the media industry is a visible sector of where this gap and ongoing marginalization occurs, it will be an important player in fixing this problem.
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The economy is reopening, but many Americans learned to love the pandemic’s at-home conveniences
We’re going back to the old, but still keeping the new. Welcome to the ‘yes, and’ economy.
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Majority of Americans have changed the amount of time they spend communicating in-person compared to 10 years ago
New EvolveMKD /Ipsos poll finds among those who have experienced a change, 53% are spending less time communicating in-person versus 10 years ago
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Streaming services hooked young adults and people of color for the first time during the pandemic
Disney Plus led all streaming services in new signups; low-income Americans were most likely to sign up for Amazon Prime for the first time.
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Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
Partisan politics can make speaking out a minefield, but being seen as responsible also means many consumers will pay a premium.
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Consumers want deeper social-justice commitments from brands
Racial equality is now the most important social value to consumers in the US and as a result, it is critical that brands build trust.
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Half of Americans have tried a new way to buy since the pandemic began
First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.