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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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What brands and retailers need to know about ‘buy now, pay later’
Payments analyst Lisa Ellis sees “buy now, pay later” (BNPL) financing as a niche, but it’s a big enough niche that it’s likely to become table stakes in the coming years. The idea of paying in installments is hardly new (witness QVC and HSN and just about anything peddled by Ron Popeil), but recent advances have transformed BNPL into a Silicon Valley fintech disruptor.
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How do you mystery shop an omnichannel world?
The past year has changed the way we shop and raised our expectations for the omnichannel experience.
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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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Do current remote workers want to return to the office? It’s complicated.
Four in ten want to return to the office, but just as many would seek a new job if required to do so