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COMMERCE NEXT
Be sure to join Ipsos’ Kristyna Kanzler and CreatorIQ’s Mike Balducci to learn more about How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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ARF The Future of Qualitative Research Webinar
Join Ipsos’ Janelle James for an ARF Cultural Effectiveness Council webinar exploring how to conduct fast-paced, global qualitative research on topics like race, gender, sexuality, and ability, given the ongoing discourse on social justice.
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Future Jobs to Be Done – Gender
Ipsos spins the traditional “Jobs to Be Done” framework forward with future Jobs to Be Done (fJTBD) envisioning a powerful and plausible scenario about gender through strategic foresight.
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Why brands can no longer treat women as a monolith
What feminism means to women — and society at large — is changing. Brands need to understand that diversity of perspectives among women, says Ipsos’ Mercedes Bender.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Debt ceiling danger
Below are five charts on how Americans feel about the debt ceiling negotiations and the fanfare surrounding it.