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Does Branded Content Drive Brand Lift?
Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.
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#AllMenMustDie — And Peter Baelish Predicted to Die Next in Game of Thrones Death Watch
In Week 4 of our Game of Thrones Death Watch, Baelish resumes top spot on list after being outranked by Euron Greyjoy in Week 3
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[EVENT] Grocerant Summit
Join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).
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[EVENT] P2PX
Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Barry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.
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[WEBINAR] Understanding Category Trends in the Age of the Consumer
Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?
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[EVENT] NASPL Annual Conference
Join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.
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[EVENT] #ANAMetrics
Ipsos is delighted to be a sponsor of the 2017 ANA Data & Measurement Conference presented by Google.
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Reuters/Ipsos Data: Core Political (08/09/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval remains at 37%
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Americans Guess Who's the Next to Die in Game of Thrones Death Watch
Euron Greyjoy tops the list this week, only slightly ahead of Grey Worm and dragons.