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Nearly Eight in Ten Rideshare Users Likely to Recommend Lyft
Likelihood to Recommend Jumps to 97% Among Those Who Have Used Lyft in the Past Six Months.
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[EVENT] The Quirk’s Event: Moving Beyond Talk
On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.
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One in Five Americans Could Not Afford to Pay an Unexpected Medical Bill Without Accumulating Some Debt
A Majority Believe Receiving a Large Medical Bill that they Can’t Afford is Just as Bad as Being
Diagnosed with a Serious Illness -
Most Millennials Agree That They Are Extremely Satisfied with Their Current Deodorant/ Antiperspirant
However, Nearly Six in Ten Have Ruined Some of Their Favorite Shirts Due to Underarm Sweat/ Yellow Staining.
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Data Suggests Visual Attention to Advertising on YouTube Mobile is Higher Than on TV
Findings of Ipsos/Google Advertising Attention Research Experiment
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[EVENT] ARF Re!Think
Dedicated to being the advertising destination for insights, analytics, and marketing, this year’s Re!Think conference will prove that Insight Changes Everything.
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Reuters/Ipsos Data: American Healthcare Act of 2017
Washington, DC- The latest Reuters/Ipsos data on public opinion on the American Healthcare Act is now available.
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Getting Sticky: Emotional attachment and profitable customer relationships
Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.
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Polls, Surveys and Rankings: Three Wrongs & Some Rights
In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.
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Reuters/Ipsos Data: Core Political (3/15/2017)
Washington, DC- It’s unclear whether striking the word “affordable” from the Republican healthcare reform act was the cause for the lackluster public response – but the numbers, contrary to some of our polling peers, show little confidence in Speaker Ryan’s plan for the repeal and replace of Obamacare. Reuters will be releasing the exact numbers on this in the next 24 hours, so we encourage everyone to look out for that.