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Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting
Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA
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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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Cities
Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
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What the changing role of cities means for citizens and businesses
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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Future Jobs to Be Done – Cities
In a world where many are being priced out of their neighborhoods and prefer hybrid lifestyles, people will need resources and motivation to continue living in cities. Ipsos Strategy3's Sophie Washington explains what that support could look like.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Unlocking New Opportunities: The Impact of New Voices, The Power of Empathy
Revisit our on demand webinar to hear ethnographic research with real people to illustrate why DEI efforts are more than just a nice to have.