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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Countries that Have a Younger Population Are More Optimistic About 2018 Than Countries with an Aging Population
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
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[EVENT] CES 2018
Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
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Parents in the U.S. Are Optimistic About Their Financial Situation for 2018, With Nearly Six in Ten Expecting it to Improve
Seven in Ten Say They Will Reduce Debt and/or Save More, While More Than Half Believe They Will Be in Better Financial Shape for Retirement
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Millennial Small Business Owners Are Already Global and Plan to Continue Doing Business Internationally
With Nearly Half of Small Business Owners Ages 18 to 34 Currently Selling Products Outside the US (Compared to Only 7 Percent of Business Leaders Ages 55 And Up) The Future Is Global.
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Smart Home Technology: Not Your Typical Tech
Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey
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Majority (54%) of Americans Say they Wouldn’t Knowingly Eat Food Prepared by a Person who is HIV+
Nearly Half (45%) Would, led by Millennials (50%) and Women (49%)
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Confidence About Local Economies Drives Rise in Outlook
Ipsos survey on behalf of MetLife & the U.S. Chamber of Commerce