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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
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Some Americans (7%) Claim to be Very Familiar with a Fictional Public Figure
Millennials Are Most Likely (16%) to Claim Familiarity with Mitch Kellogg, Fictitious Public Figure
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A Compendium of Worldwide Usage of Ipsos Healthcare's Syndicated Data
Our clients often ask us, who uses our syndicated data? How, where and why do they use it...?
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What Do Americans Think About the Upcoming 2016 Summer Olympics?
Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.
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Interviews Under the Purple Tent
On July 20 at the Republican National Convention, Ipsos' Clifford Young participated in a series of panel discussions hosted by Purple America, an organization advancing conversations about our shared values.
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The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question
Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market.