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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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[RECORDING] Quirk’s Virtual Global Event: Global Perspectives
Join us to hear how technology innovation, simplicity, speed and expertise are the essential building blocks of successful market research projects.
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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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Embracing Mixed Mode Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research studies.
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Has the commute finally changed?
In a November survey, half of full-time workers in America reported working from home more often due to the pandemic, plus an additional 21% who said their habits hadn’t changed. Only 6% said they were working remotely less often.
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Seven in ten Americans say they have been spending more time online this year than ever before
Less than half, however, feel confident about the security of their online accounts
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.