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[WEBINAR] What the Future: Conflict (November edition)
Whether you’re a head of state or head of the C-suite, the future of war is your business. Technological shifts, fragile supply chains, changing relationships to institutions, disinformation, climate change, resource scarcity: The forces that will determine the future of conflict will also shape the future of commerce.
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Rethinking Brand Growth Opportunities: Here Are New Avenues of Growth
Revisit our recorded webinar to hear insights on consumer motivations surrounding brand choice, and how best to embed these new strategic principles into your research to identify brand growth opportunities.
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Charlie Hinton Joins Ipsos MMA as Vice President, Analytic Consulting
Highly respected executive brings 25-years of experience in media planning, analytics and brand building to Ipsos MMA
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The benefits of cross-generational design
America is aging. This demographic shift is an opportunity to center inclusion and accessibility in product design, says Ipsos’ Alyson Heffernan.
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Cities
Between remote work, a cost-of-living crisis and climate change, cities are facing new challenges — and new opportunities. The shifting role of cities won’t just affect how people live and work but will shape the future of industries ranging from manufacturing to restaurants.
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What the changing role of cities means for citizens and businesses
The dual disruptions of hybrid work and the soaring cost of living are the reasons the future of cities is even a question. How cities address these issues will affect the nation at large, says What the Future Editor Matt Carmichael.
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How shifts in work and life will change how people shop
What people expect from retail experiences is changing, whether they’re shopping online, in-store, or somewhere in between. Here’s what Ipsos’ Neil Ellefsen thinks retailers need to know.
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Future Jobs to Be Done – Cities
In a world where many are being priced out of their neighborhoods and prefer hybrid lifestyles, people will need resources and motivation to continue living in cities. Ipsos Strategy3's Sophie Washington explains what that support could look like.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.