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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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One in Five (18%) Americans to Purchase a Wearable Device in the Next Year
Ipsos Study Finds Young Adults, Current Owners of Wearable Technology Most Likely to Buy Devices
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The Changing Landscape of TV
Compared with five years ago, it is undeniable that the TV landscape is now vastly different to what it once was. With the rise of Over-the-Top Subscription Video-on-Demand (OTT SVOD) services such as Netflix and Amazon Instant Video, together with the majority of broadcast and cable networks offering an unheard of plethora of viewing options, how the average person consumes TV content has changed immensely, and will continue to do so.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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Why Each Encounter Matters
Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new Enterprise Feedback Management (EFM) industry has grown rapidly to support this demand.
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Majority of U.S. Adults Believe Companies Generally Do a Good Job of Protecting Their Customers' Personal Information and Privacy
Local Banks, Online Retailers, Credit Card Companies, and Online e-commerce Companies are Most Likely to be Viewed this Way
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Ipsos Adds to Its Agency and Brand Research Expertise with New Hire
Ashley Hoskinson Joins Ipsos MediaCT's Business Development Team