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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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Ipsos Core Political Survey: Presidential Approval Tracker (11/08/2022)
President Biden's approval rating stands at 39% with most Americans remaining pessimistic about the direction of the country
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Where we are headed into Election Day
Below, in five charts, we discuss the top things to keep in mind about the midterms, the polls, and voting ahead of November 8th.
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Overall U.S. consumer sentiment falls to second lowest point of 2022
Jobs index declines amid renewed concerns about inflation
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Ipsos Core Political Survey: Presidential Approval Tracker (11/02/2022)
Americans remain pessimistic about the economy and President Biden's approval rating at 40% with less than one week until the midterm elections
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Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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Americans continue to feel economic pressure with inflation remaining top issue
New Reuters/Ipsos poll also shows that Americans are less likely to support candidates who propose abortion restrictions, less police funding.
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Three in five registered voters believe abortion should be legal
New ABC News/Ipsos poll shows the economy, inflation, abortion top issues ahead of midterms
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Ipsos Quick Take: The Midterm Elections
Read why Ipsos forecasts Republicans likely to win the House of Representatives by a small number of seats, while the Senate and the most competitive gubernatorial elections could go either way.