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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Majority of Americans say Harris won the debate
New ABC News/Ipsos polling finds Harris has slight lead on the ballot, even as Trump is seen as better on the issues most important to Americans for the election
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Why news is worth protecting and how to save it for our collective futures
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Alignment Health’s 2024 Social Threats to Aging Well in America
Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey
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Harris has slight advantage over Trump, unchanged from before the DNC
ABC News/Ipsos polling finds Trump has the advantage on key issues of the economy and inflation though
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Most think Harris will accept the outcome of the election. Few think Trump will.
New ABC News/Ipsos polling finds most Americans trust the election process and vote count