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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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What the Future: Wellness
Revisit our webinar to learn how the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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Strategic Partnership: Innovation, Inclusion & Insights
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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[WEBINAR] Ipsos Reputation Council 2025
Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.
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[WEBINAR] Brand America 2025
Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.