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Majority of Americans feel that U.S. performance in the Olympics makes them proud to be an American
Baby Boomers are the most likely to plan to watch the Olympic Opening Ceremony
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Americans' financial outlook is sharply up since November 2020
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
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From Pet Chickens to Prototypes
We share tips for when and how to reenter face-to-face, in-person qualitative research.
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Ipsos Perils of Perception: climate change
Around the world people say they understand what actions they need to take to combat climate change, but do they really? We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth
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Assessing post-pandemic stickiness of product subscriptions
Product subscriptions have gained a new relevance during the pandemic, but will this behavior stick in a post COVID-19 world?
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Home Sweet Home: How COVID Reshaped Our Sense of Place
Our latest Thought Starter explores COVID’s impact on our housing situation and choices.
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Ipsos Update - January 2021
Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.
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Theories about how COVID-19 spreads varies with emerging markets more likely to believe myths
More people globally believe COVID-19 can live on surfaces for days over other theories.