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Apathy vs. frenzy in the general election is the difference between Biden facing Haley instead of Trump. Each candidate's brand can explain why
New Ipsos analysis leverages the Ipsos Brand Success framework to understand how a Trump vs. Biden and Haley vs. Biden match-up could dramatically change the electorate and stakes come November
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Americans are not (yet) interested in spatial computing
One in four people are interested in spatial computing, Apple's name for the tech behind its new Vision Pro headset, according to new data from the Ipsos Consumer Tracker. And interest in virtual reality and cryptocurrency hasn't changed since 2022.
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New research suggests that concerns about threats to democracy match the economy and immigration as issues shaping the 2024 election
Ipsos poll finds that negative partisanship is the main issue concern for two in five Americans
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Americans split on continuing military aid to Israel
Meanwhile, Reuters/Ipsos polling finds a plurality say they trust neither Biden nor Trump to broker peace in the Middle East
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Floridians support increasing funding to K-12 public schools
Many also support teachers having credentials and a college degree, curriculum designed by education professionals
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February 2024 Reuters/Ipsos Core Political
Findings of the February 2024 Reuters/Ipsos Core Political
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Majority of Americans oppose Alabama Supreme Court ruling around IVF
New Axios/Ipsos poll shows fewer than half are familiar with the ruling, but those who are aware stand in strong opposition
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Truth, Beauty, and Justice: AI in 2024
Revisit our recorded discussion to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.
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American voters are unhappy with the federal government’s energy policy
Most want to see an “all-of-the-above” approach when it comes to energy strategies